Now this might seem counterintuitive, but babies make excellent promotional marketing product recipients. When a baby gets a promo product, he or she certainly cannot recognize the logo that is imprinted upon it, nor can he or she go out and buy something from the company that supplied it, so why give them anything at all? Simple: people love babies. They coo over total strangers’ bundles of joy when they pass on the sidewalk, and proud parents are generally willing to stop and show off their new child. When that happens, the baby’s admirer will see the logoed beanie or t-shirt that the tiny tot is wearing, which means that the company who gave those items is getting a nice dose of brand exposure.
But you don’t have to put your logo directly on a baby in order to get marketing. There are various other promotional products that are wonderful gifts for new parents. One of my favorites is a diaper bag imprinted with a company logo – this would be an excellent gift for a hospital’s maternity ward to give to a new mother as she leaves their care. Babies require a lot of stuff, and a spacious diaper bag in a neutral color is certainly something that new parents will want to carry around. As I’ve said before, bags are the promotional product that have the highest ROI, and diaper bags are no exception; they are an excellent marketing tool.
Another baby-focused promotional item that I think is a great giveaway is a frame. Small or large, sterling silver or plastic, picture frames can fit any budget and they are sure to get used – have you ever heard of a parent who had too many framed pictures of their newborn? I think not! I’d recommend a sweet frame with a teddy bear on it as a nice giveaway for a photographer. It could be something that they give out to entice new parents to have their baby’s portrait taken, or it would be a nice gift for them after their photography session. Either way, when it sits on their mantle and their friends and family admire the photo within, that frame would serve as a marketing piece for the photographer.
So many businesses cater to new parents – give them promotional products for or related to their baby and they are sure to use them. What an easy way to gain logo exposure and to market your company!
