Wacky Promotional Products

Sports Drink Dispensers

If you’ve ever read the “Promotional Marketing Tips” section of our blog, then you probably know that I’m a big advocate of promotional products that are useful, but also those that are distinctive. For the most part, I think that giveaways should be handy because the more times a logoed promo item is utilized, the more times your logo will be exposed to new audiences. However, not every practical product is going to be used because, well, sometimes practical can be dull. Take a white t-shirt as an example: it is certainly functional, but it’s pretty boring – this might not entice its recipient to wear it, so your marketing dollars are wasted.

As you can see, the majority of the time I (like everyone at Gossett Marketing) advocate taking a unique-but-useful approach to promotional products. But every now and again I like to throw you a curveball – a totally wacky promo item that enhances your marketing because it’s a weird conversation piece, not because it’s practical at all. And boy do I have one of those for you today!

While perusing the most recent Advantages magazine, Danette stumbled across a sports themed drink tube. It’s a drink dispenser with a 100 oz. capacity that is designed to showcase a particular sport. You’ll notice that the image above has a football helmet for a base, but there are also hockey, baseball, and basketball options. Now, I’m sure that these dispensers aren’t everyone’s cup of tea, but I think that they are excellent giveaways for teams. I can imagine the Miami Dolphins or Miami Marlins putting their logos on the base of the football or baseball versions, respectively, and giving them to season ticket buyers to either utilize at their tailgate parties or to simply have at home – perhaps in their “man caves” or memorabilia rooms. Whether they are taken to events or they sit on a shelf, they’re going to attract attention, which will definitely get the teams’ logos noticed by sports fans – and maybe that will motivate them to, in turn, buy their own tickets!

I truly believe that the majority of your company’s promotional marketing budget should be spent on practical but distinctive items; however, it doesn’t hurt to go a little crazy every now and again. Maybe sports-themed drink dispensers aren’t for you, but I know that, no matter what your industry, there is something fun and unique out there that can serve as a conversation piece and enhance your marketing!

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