The holidays are coming and that means it’s client gift time! Our customers tend to take one of two approaches to this time of year. Some people order the same thing annually – usually something edible. These taste treats are great (logoed chocolates are made fresh, so they really are delicious), but they might not be terribly memorable. That is why the second group of customers likes to give the people on their holiday lists unusual gifts – creative items that help to differentiate them from the competition.
I absolutely love to receive unique gifts like those that our latter group of customers sends; however, I’m often charged with locating those quirky presents and, let me tell you, it can be hard to come up with interesting suggestions! To get everyone’s creative juices flowing, here are a few of Gossett Marketing’s favorite imaginative ideas:
- If your company has a green initiative, give out certificates that allow your customers to have trees planted in their names. When they do, they will receive a branded certificate to commemorate the donation.
- A tech company might give imprinted Bluetooth keyboards that are compatible with tablet devices – their customers will see their logo every time they type.
- If price is no object, go for luxury! A beautiful pashmina or an elegant Bulova watch is always appreciated. Even if you choose not to include your logo on the actual items your customer is sure to remember who gave it to them – lavishness is memorable.
- And if you usually give out that box of chocolates shake things up this year! Give out logoed bags! They can be inexpensive, and people absolutely do use them – hello, marketing!
So start thinking about the holiday season – it’s an excellent time to do a little marketing while making your customers happy.
Just because I’m now in the holiday spirit, click on this YouTube clip of “You’re A Mean One, Mr. Grinch” from the original How The Grinch Stole Christmas!
