Time to Update Your Trade Show Materials

As we all get back to work and get the kids back to school, it’s time to get organized for a successful fall trade show season. Most companies exhibit at a number of different trade shows every fall to boost sales for the end of the year and set-up their new-year business development pipelines.

We do the same at Gossett Marketing. And this year our first show is in early September and after reviewing our current materials we realized it was time for some updates. We have designed a whole new table top display. While our previous one was only about 5 years old we felt it was looking dated. Plus with improved technology our new display is going to be much lighter and easier to “pop-up” on the table. We also got a new table throw so our whole “look” will be coordinated.

If you are promoting your business and your display is outdated or looks a bit ragged and over-used, it’s probably something you should invest in this year. As you know, it’s always better to put your best foot (or booth in this instance) forward!

Of course, the booth gets your prospects attention, but you want to give them something that will remind them of you after they get back to the office. So as you can imagine we are always looking for inexpensive but effective and useful items that will do just that. Yes, everyone can use a pen and there are some great ones out there, especially some of the newer pens with a stylus, but there are other great items that might grab your prospects attention.

Some of our hot recommendations currently include these lower cost suggestions: Cleaning cloths for digital devices, a smartphone card holder (adheres to the back of phones and holds business cards or credit cards), new customized convention tote bags, earbuds, car charger, rally towels, new round lip balm, funky sunglasses (with your logo on the lenses) and special shaped stress relievers.

And of course you don’t want to forget about your brochures and fliers so that everything works together!!

Remember, most trade shows are a great introduction of your business to new prospects so be sure and stand out!!


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