July 4th Promotional Products


The 4th of July is coming up. Of course it is a day in which we all celebrate the birth of our nation, but it can also be a day to celebrate your brand! Give your customers and employees one (or more) of the promotional products listed below – they’re perfect on the 4th and all summer long:

Caps: protect your customers’ skin with an embroidered cap.
– Beach Towels: your logo can be huge on these!
– Sunglasses: it’s always great to have an extra pair.
– Coolers: ideal for picnics or days at the beach.
– BBQ Tools: yes, you can put your logo on these too! Great for, well, barbecues!
– Hand Fan: they’re inexpensive and have a large imprint area.
– Sunblock: put your logo on high quality sunblock, something everyone should use.
– Matches and Lighters: your employees have to light their grill and sparklers.
– Koozies: they work for beer or soft drinks.

If you’d like some additional ideas, contact the Gossett Marketing team! Have a safe and happy Independence Day!

And to get you excited about the holiday, watch this amazing fireworks display on YouTube:

From the Archives: An Example of Effective Social Media

Miami Bike Polo Logo While I keep up with the news because I think it is important to be informed, my favorite stories are always of the quirky, human interest variety. The Miami Herald never lacks for this type of article – probably because we have so many quirky humans living in South Florida!

I just read a piece on their Herald’s website about Miami Bike Polo, a league that was created just a few months ago which really seems to be taking off. Bike polo is just what it sounds like: polo played on a bike instead of a horse. It was invented in 1891 but this is the first time I’ve ever heard of it. It’s probably the first time a lot of people have heard of it, but the Miami league is doing a great job of promoting itself. They have a blog that teaches visitors about the game and talks about events, a good Twitter following, and a nice Facebook fan page. All of this great social media exposure has gotten them attention from WLRN, the Herald, and Deco Drive, a local television show.

As Miami Bike Polo expands, I think they should throw promotional products into their marketing mix. During TV spots, it would be great logo exposure if the interviewee was wearing a polo shirt that featured their logo. And regular participants need bags to carry their mallets and helmets! Exposing their logo to more pairs of eyes would definitely pique the public’s curiosity: I know I would ask someone who was drinking from a Bike Polo water bottle about the sport.

Keep up the good marketing work, Miami Bike Polo. And when you need promotional products, please do not hesitate to contact Gossett Marketing!

Click on this YouTube video to see Miami Bike Polo in action:

Remember Your Customers so They Remember You

photo from danoah.com

photo from danoah.com

Ever find a blog that you really like, read it religiously for a while and then totally forget about its existence? I hate to say it, but I’ve definitely done that on several occasions. It’s no one’s fault but my own – I read a lot of articles every day and some just slip through the cracks, even if I follow the blog’s author/company/the blog itself on Twitter and/or I’m connected on LinkedIn. Sometimes I miss new posts, and when that starts happening I simply lose track of the site. Fortunately for me, it is easy to not miss a post and therefore not forget about a particularly good blog: simply subscribe to it! That way new posts are automatically routed to your inbox where you can read them at your convenience.

I’m sure that you know all about the magic of subscribing to blogs, but do you do it? You should! Especially if your customers or people who you want to be your customers are its authors. By subscribing and thus reading what they write, you can easily get to know them better and ultimately better anticipate their needs. For instance, Gossett Marketing is a promotional products distributorship, so let’s say that I’ve subscribed to my customer Sally’s blog and she posts about an event that she is planning. A good idea for me would be to write her an email saying something along the lines of, “I read your blog and I think that giving away imprinted favors at your event would be a strategic marketing move. Here are my suggestions…” That type of email is a proactive way to get a sale or to at least remind my customer as to who I am and what I do.

Don’t limit yourself to just subscribing to your customers’ or potential customers’ blogs. Keep in mind their YouTube channels, Tumblrs, Spotify playlists…whatever! If you want to do business or expand your business with someone, be sure to stay in touch with them on as many social media platforms as possible. Keep their sites top of mind to help yourself stay on the top of their minds as well.

The Importance of Staying Current

Ice Cream This is a post from our archives, but I still happen to love this place and the way they stay fresh…

I have a sweet tooth. A major sweet tooth. So it’s fortunate that I live very close to what I consider to be Miami’s best ice cream shop – Whip N Dip. It’s a little shop on a busy road with so-so parking, yet they’ve managed to stay around for 25 years because they do such a great job of keeping things fresh. Yes, their homemade ice cream is fresh, but that’s not what I’m referring to. What I mean is, they really know how to stay on top of trends.

I’ve been a Whip N Dip fan for years, and they’ve always adopted what’s “new” out there. When frozen yogurt became a trend, they brought in their “lite cream” machines. And they give Starbucks a run for its money with their delicious blended coffee drinks. They also stay on top of what is going on around town. A recent flavor was “White Hot Chocolate” in honor of the Miami Heat. Or they might make a batch of seasonal ice cream – I love to have their pumpkin in the fall.

In addition to keeping their creamy concoctions current, Whip N Dip has also embraced what’s new in marketing. They’re starting to use social media to promote themselves. Their facebook page lists their new flavors, promotes the contests and events, and even has pictures of happy employees and customers. Now I think that they should call our fabulous Social Media Coach, Cynthia K. Seymour at Seymour Results to learn how to really promote themselves.

So they keep their customers happy with their tantalizing new creations, and they’re gaining more of a following by hopping on the social media bandwagon. I’d say that staying on top of trends is working for my favorite ice cream store – must be why they’ve been around for so long.

Wow, reading over this post shows me that my love of Whip N Dip is pretty obsessive. I guess I’ll have to get one of their t-shirts to advertise my adoration!

I’m not their only fan – a music video was actually filmed at Whip N Dip. Check it out on YouTube!

Unique Promotional Products, Volume 1

photo from snipe.net

photo from snipe.net

By and large when our customers approach us looking for promotional marketing items, they want something pretty simple and straightforward: pens, notepads, water bottles, stress relievers. I think those requests are great because those products are things that their target audience will use, and because they are imprinted with my customer’s name, it helps boost their brand’s exposure. But, to be perfectly honest with you, sometimes it gets a little old putting together presentations with the same old stuff, which is why I love it when my customers hit me with oddball ideas. Here are some of my favorites:

  • Rubik’s Cubes: although I’ve never been able to solve one, I can certainly get you custom-printed Rubik’s Cubes. If you give them to your customer, I guarantee that he will test his wits against it!
  • Dog Collars: we had a customer who was doing a dog walk for charity, so she asked for dog collars. Fortunately, we have suppliers who will print them, making Fido and Rex your brand ambassadors. Too cute.
  • Mugs: mugs don’t sound like very exciting promotional products, but when they are in a custom shape they are. We’ve done them in the shape of an airplane and explored several other options (pineapples and University of Miami’s “U”- shaped handles come to mind).
  • USBs: like mugs, USBs don’t sound particularly groundbreaking, but they’re pretty neat when they are in the shape of, say, a cruise ship. We’ve done custom USBs for various cruise lines down here depicting both their ships and their logos, and they look great! Plus, they are a little more fun than the usual thumb drive.
  • Snow Globes: if you have enough time and need enough pieces, then snow globes are a fun route. They can depict your building, your logo, something about your industry…really, your imagination is the only limit.
  • Costumes: does your company have a mascot? Or do you produce a particular type of item? Then why not make a costume to represent that? We have a fruit distributor who wanted to send its employees to trade shows dressed as bananas, and we were actually able to source those outfits for them.

Now that my coworker and I are brainstorming, we’ve come up with tons and tons of different/fun/strange items that our customers have requested of us. I’ll leave you with these six, and maybe they will get your creative juices flowing! Stay tuned for more volumes of unique and different promotional products.

On a different note, can you solve a Rubik’s Cube? Check out this YouTube video and see people who definitely can:

That’s One Way to Pass the Time

photo from wtvr.com

photo from wtvr.com

I’ve been stranded in an airport overnight several times, and let’s be frank, having that happen once is one time too many. Spending the night in LAX, I passed the time watching the custodian vacuum the entire American Airlines terminal – I swear to you, she had an extension cord so long that she never had to unplug her machine. One traveler, Richard Dunn, was recently stuck in Las Vegas’s McCarran International Airport and rather than twiddle his thumbs like I would have done, he made a truly great music video documenting the experience. Click below to see it on YouTube. Enjoy!

Clever Marketing for South Florida

photo from pinterest.com

photo from pinterest.com

When I watch the news lately it seems like the top story day after day is the weather. Snowstorm after snowstorm has brought parts of the country to a standstill and I have to say, it looks brutal. Not to gloat, but I live in Miami and while the rest of America has been dealing with snow and ice, we’ve had a pretty fabulous run of beach-perfect days! I’m not the only one who has noticed how decidedly nice it’s been in South Florida as the rest of the country has suffered: in fact, Ft. Lauderdale, our neighbor to the north, has a new marketing campaign that flaunts it!

The Greater Ft. Lauderdale Convention & Visitors Bureau is encouraging people in frigid New York to visit the Sunshine State with its “Beach Looks Good On You” campaign. They are streaming sunny images of the beach into Grand Central Terminal, which is a great reminder that there is a winter escape out there. But my favorite part is the models that they’ve stationed around the city. You see, they have created beach scenes and bikini-clad models are lounging in them throughout Manhattan (don’t worry, the scenery has heat incorporated so that the models don’t develop hypothermia). It’s a stark contrast to the parkas that passing commuters are wearing!

I actually do think that the terrible weather up north drive people to seek a warm getaway, so it’s very smart that Ft. Lauderdale has marketed itself to just that customer base. I’ll bet they get an influx of visitors from New York very soon!

Check out this YouTube clip to see more of the campaign:

“Anchor Down” to Come out on Top

photo from anchorofgold.com

photo from anchorofgold.com

I think I’ve mentioned my alma mater, Vanderbilt University, on the blog before. Vanderbilt is a member of the Southeastern Conference, and while the SEC is known for strong athletics Vandy is not historically the football powerhouse that some of the other members are. I know that while I was a student there the Commodores never had a winning football season – oh well, it was still a lot of fun!

I could go into a lot of statistics about how well Vanderbilt’s football team traditionally performs in the SEC, but I’m not going to bore you with that. Suffice it to say that the more football-centric schools often play the Commodores as their homecoming game because they want to be sure to have a victory that weekend. The University of Florida played Vandy for just that game this year. And you know what? Vanderbilt won!! For the first time since 1945, my Commodores beat the Gators in Gainesville – so much for an easy homecoming victory, Florida fans!

I’m so proud of my underdog team for winning in The Swamp, and I think we can all learn a good lesson from the victory: never give up. The Commodores had not won on Gator turf since the last millennium, but they went there, played hard, and came up with the W all the same. I don’t know about you, but I find that both admirable and inspiring. So the next time I face a major obstacle that I think is insurmountable I am going to put my Commodore game face on and, as we say “Anchor Down.” That way, I know I will come out on top.

Click on the YouTube video below to watch the first Anchor Down ceremony. I think Coach Franklin’s words are applicable to everyone!

Some Articles You Might Enjoy

photo from imafreelancer.com

photo from imafreelancer.com

So I was sick at the beginning of the week, but so uncomfortable that I couldn’t sleep. I also did not feel well enough to focus on my current book, so I found myself browsing the internet for posts and videos that would entertain me. I liked some of them, so I thought I’d share them with you in this, my weekly free-for-all blog post. Here goes.

The University of Miami football and basketball teams have been under investigation by the NCAA seemingly forever. This piece from the Miami Herald breaks it all down for you.

My husband Nick and I loved seeing Penn & Teller perform, so when I saw something about Penn Jillette, I clicked on it. Um…he’s selling his ponytail! (article from GeeksofDoom.com)

I enjoyed reading PSFK’s article about why and how retailers need to emulate their high-end counterparts in order to succeed. Prada’s brick and mortar expansion is huge!

While this isn’t the newest news, I think it’s fabulous that McDonald’s is giving books for the first two weeks of November. I wonder how the kids will feel? (link from BusinessInsider.com)

And lastly, this YouTube video of kids and employees of Dartmouth Children’s Hospital performing Katy Perry’s “Roar” is so uplifting!

Virtual Newsmakers featuring Gossett Marketing

photo from tech4news.org

photo from tech4news.org

Gossett Marketing’s social media coach is Cynthia Seymour, who is a very busy woman indeed. Not only does she have her consulting business, Seymour Results, but she curates content, manages online communities, blogs, tweets, creates educational programs, and she co-hosts an online talk show called Virtual Newsmakers. On the half-hour program, which takes place on Google Hangouts Fridays at noon, Cynthia and her co-host Debbie Elicksen interview their guests about the use of social media in their lives and their business – in other words, they discuss using social media in the real world.

When I wrote that last sentence, I was tempted to call Cynthia and Debbie’s guests “experts in social media,” but on a recent Friday these ladies sat down with our company’s social media team – consisting of Danette and me – try as we might, we sure don’t qualify as experts on the subject! But, like everything else we do online, Cynthia managed to convince us that we could and should participate in Virtual Newsmakers precisely because we are a work in progress when it comes to our online presence.

The interview was primarily with Danette, who discussed the way communication has changed since she started working, and more specifically how it has changed in the 20+ years since she founded Gossett Marketing. It really is pretty amazing that in just that short amount of time, she has gone from sending orders via mail and having the process take days to now being concerned if an emailed order isn’t received within seconds! Not to mention the fact that she can now meet people for the first time and reconnect with old contacts without leaving her computer. Technology certainly has changed communication!

I did not join the broadcast until it was around halfway done, but when I did Cynthia put me right on the spot. She knows that I’m always resistant to new social media, so she asked how I get over that initial hesitance. Cynthia also wanted to know my thoughts on how the younger generation, who has grown up immersed in social media, should behave when they enter the real world – hint: they shouldn’t post drunk pictures of themselves on professional networks!

Being a part of Virtual Newsmakers was a really interesting experience in that it allowed us to connect with Debbie – who was in Canada, by the way – for the first time. Plus it brought our experiences with social media to anyone in the world who wanted to watch, or who wants to see what we think about it now. In fact, if you’re interested you can watch our program by clicking on the YouTube link below. Hopefully you will like what we have to say and you will forgive me for not wearing enough powder while sitting under bright lights!!


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