Dominate Social Media!

Social media has provided a platform for anyone to gain the audience they desire.

In fact, many companies owe the success of their companies to social media. I know I have followed many projects and product lines that started very modestly on social media that now have huge followings, endorsed by the likes of celebrities and athletes. So how do they get there?

Divide and conquer!

Divide and conquer!

Well first, they divide and conquer. Social media can impact your business tremendously if you are actively present on multiple platforms. This extends your outreach tenfold. It also tells your audience that you are wholly and faithfully committed to providing the best services to them and most of all, being accessible to all. Platforms such as Twitter and Instagram allow you to connect with your consumer on a personal level. You can respond directly to consumer’s issues and also “like” or “retweet/repost” any positive feedback you have received. Many companies now schedule set “Chat Times”, which is when a representative is live “tweeting” or responding to any questions a follower may have. Or offer fun contests and giveaways. You want to share with them and you want them to share back. Again, this provides a sense of trustworthiness to your consumer through the keyboard, that behind these keys are in fact, humans.

These platforms all interact with consumers differently but they all provide the same free feature to you: ways to monitor your relationships with the consumer. On platforms that track “likes”, “ratings”, “or “repins”, it offers you the chance to monitor what posts garner the most attention. Probably one of the most popular ways to track data across any social media site is by using hashtags. The hashtag, once created is tracked, almost like making your own copyright then and there. From that point on, if someone uses the same hashtag as you, you can click on that hashtag and follow what everyone is saying or posting about you and your hashtag. You can track via programs such as Hootsuite which posts caught the eye of your consumer the most. From there, you can gear your content more to the likes of your clients.

Take advantage of all social media platforms!

Take advantage of all social media platforms!

Speaking of Hootsuite, this platform is one of many that allow you to easily streamline all activity across numerous social media accounts. These programs allow you to schedule posts in advance, allowing you to stay on top of your content across all of your accounts. This also will free up time opening and signing into all of your different accounts and posting individually content across severely accounts. It’s your social media one-stop shop.

Once you have all your social media platforms streamlined and active, it’s time to share. Share all your accounts with all of your other accounts. Make the consumer want to follow your every move, so they can stay up to date with the next context date, or know when you are going to be in their area. You want to engage with everyone across all platforms to enhance the experience of watching your social media presence grow. And once you share yours, do someone else the favor and share all of their accounts as well. This creates a sense of union ship and can only increase your reach to a wider audience once they share your accounts in return. Don’t miss out on potential opportunities to share and gain a new follower.

Hashing Out the Almighty Hashtag

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If you are anything like me, then when you are on various social media sites you employ the hashtag. It makes terms searchable, it gets your posts noticed by others who share your interests, and ultimately they will increase your following on Twitter, Facebook, Instagram, and the like. But are you using hashtags to their full potential? I know I’m not. Fortunately, I recently found a handy infographic that explains their importance and breaks down the most effective ways to use them. I am not going to waste your time or mine by writing out what is already conveniently illustrated; rather, I’m going to have you click here to check out SurePayroll’s blog. Hopefully it will help you boost your hashtagging game!

3 Tips to Foster Business Relationships

networking relationships

Of course the reason that any of us attend networking events is to build new business relationships. It’s easy to meet people at events, but it’s not necessarily so simple to turn those meetings into productive connections. It takes time and a good amount of follow-up to make yourself known and memorable to the people that you meet at an event, and even if you do put in the effort, there is certainly no guarantee that anything will come of it. So I’ve taken a poll of the Gossett Marketing team to see how this group of successful (and modest!) networkers does it. Here are 3 simple tips to foster the business relationships that begin at networking events.

  1. Have a reason to follow up with someone. After an event, it’s tempting to send out a generic “it was nice to meet you today” e-mail to everyone whose business card you received. Resist the urge! Instead, send a personal note that brings up the topics that you discussed. For instance, if you spoke with someone about a problem they are having, try presenting a solution in your e-mail. Not only will you look like a useful contact to have, but you will open up a dialogue that will help your relationship grow.
  2. Bolster your budding business association through social media. As Gossett Marketing’s blogger, I’m particularly fond of this idea – when I meet people in the real world, I like to then connect with them on Twitter, Facebook, and LinkedIn because I find that it is a more casual, open way to connect than with them than by leaving stiff telephone messages. It’s amazing how quickly you can bond with someone via 140 word tweets!
  3. When all else fails, resort to snail mail. I think that everyone has been rejected when trying to build a business relationship with a new contact. You call, you e-mail, you tweet – all to no avail. At some point you have to throw in the towel (or else risk looking like a stalker). Before you do that, though, take the time to write the object of your business affection a quick note and mail it to him or her. Be sure to include your card, and just be honest about it. Say that you understand that he or she is busy, but that you wanted them to have your information. Everyone likes to get mail, so you know that he or she will read it, and perhaps it will move them to give you a call. If not, then at least they will have seen your name and company logo again – every bit of exposure counts.

I recognize that we aren’t reinventing the wheel with these tips, but sometimes networking – or the time spent following up after an event – can be frustrating. Rather than give up, try some different approaches. You never know, they could help you build new business relationships that could be profitable to both parties.

From the Archives: An Example of Effective Social Media

Miami Bike Polo Logo While I keep up with the news because I think it is important to be informed, my favorite stories are always of the quirky, human interest variety. The Miami Herald never lacks for this type of article – probably because we have so many quirky humans living in South Florida!

I just read a piece on their Herald’s website about Miami Bike Polo, a league that was created just a few months ago which really seems to be taking off. Bike polo is just what it sounds like: polo played on a bike instead of a horse. It was invented in 1891 but this is the first time I’ve ever heard of it. It’s probably the first time a lot of people have heard of it, but the Miami league is doing a great job of promoting itself. They have a blog that teaches visitors about the game and talks about events, a good Twitter following, and a nice Facebook fan page. All of this great social media exposure has gotten them attention from WLRN, the Herald, and Deco Drive, a local television show.

As Miami Bike Polo expands, I think they should throw promotional products into their marketing mix. During TV spots, it would be great logo exposure if the interviewee was wearing a polo shirt that featured their logo. And regular participants need bags to carry their mallets and helmets! Exposing their logo to more pairs of eyes would definitely pique the public’s curiosity: I know I would ask someone who was drinking from a Bike Polo water bottle about the sport.

Keep up the good marketing work, Miami Bike Polo. And when you need promotional products, please do not hesitate to contact Gossett Marketing!

Click on this YouTube video to see Miami Bike Polo in action:

Facebook: Think Before You Share

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I’m in my early 30’s and so are most of my friends. We’ve all been on Facebook since the beginning – I remember when I had to use my university-issued e-mail address to sign up for what was then known as “The Facebook.” It’s kind of funny to look back at my own posts and those from my friends from way back at the dawn of social networking and to see how far they’ve come. We went from making comments about finals to posting graduation party photos, clips of wedding videos, and now albums of baby pics. I love seeing all of my friends’ pictures and reading their status updates; however, at this stage in the game I do wonder if some of my Facebook connections share too much to too many.

I will admit that my Facebook profile has seen its fair share of alcohol-influenced images and comments, but only my actual friends can see those: I’ve set my account to be very private so that people who do not know me personally do not have access to it. But I have friends whose accounts I know are public, and who have careers and families, who are more than happy to share just about anything on Facebook. Drunk pictures? Yes. Political rants? Definitely. Detailed descriptions about potty training their children? Oh, absolutely. I don’t know about you, but to me that’s just too much information to share with anyone who cares to Google your name (think future employers, customers, boyfriends, etc.).

This is not to say that I don’t want you to have fun on Facebook or any other social networking site, but really think about who can see what you share before you post it. Would you want your priest to see what you did at the party last weekend? Probably not. And does anyone who cares to look really need to know about your baby’s toilet issues? No, the answer is definitely no. So go to that settings button and make sure that you’re keeping your private life private. And once you’ve done that, you should still probably keep your potty training hassles to yourself…

Branding at your Fingertips

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I think that most people have a general idea as to what promotional products are and why they are a good source of marketing exposure for any given company. However, I think that individuals have a limited view of promo items – they know that t-shirts, pens, stress relievers, and grocery totes can be imprinted with a company’s logo, but they might not realize that there are thousands of other products that can be used as promotional items. We are presently working on an order for outside-the-box promos that might surprise you: custom branded nail polish!

I can’t take credit for coming up with the nail polish idea – we work with a vendor who supplies nail polish and other branded cosmetics to our industry – but I do want to share it with you because I think it’s fun! Our customer is a breast center and they give away pink polish with their logo and website imprinted upon it at trade shows, health fairs, and to patients. It is a nice way to get the center’s name out there while also spreading a subtle breast cancer awareness message.

While our customer is giving away bottles of traditional-colored polish, not everyone who uses this particular promotional product follows suit. In fact, Facebook recently began to sell its own blue nail polish at its California campus store – aptly named “Social Butterfly Blue.” Now its employees can wear the brand’s signature hue on their nails to subtly spread the word about Facebook! That’s what I’d call branding at your fingertips!

Should You Have an All-Day Social Media Presence?

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As I’ve admitted time and again in this blog, I am often stumped as to what I should write about. When I have absolutely no ideas, I reach out to family and friends to ask for suggestions. This week my college roommate, Ashley Foret Dees, gave me a great suggestion. She is an immigration attorney with her own firm – locations in Lake Charles, Louisiana and Houston, Texas – and she emailed the following, “I just read that posting tweets between 1-3pm Eastern time gets you the most clicks BUT what about for professionals like lawyers or sales people who don’t want their clients to think they are tweeting instead of working during those hours? Where do you draw the line!”

I think that’s a really interesting Twitter question. The team here at Gossett Marketing has an excellent social media coach in Cynthia Seymour of Seymour Results, who has always advised us to tweet several times per hour. The bulk of those tweets should be sending out other people’s information – their blog posts, retweets, etc. – and then maybe once an hour should you promote your own content. That way you don’t seem like a selfish Twitter-er, which helps build a following and ultimately allows you to create relationships online. This seems like it would take a ton of time, but you can actually use a program like HootSuite to schedule tweets ahead of time. It doesn’t take a terribly long time and it makes you seem like you are active on Twitter all day long.

But is it bad to seem like you are spending your whole day online? In the case of my girlfriend the attorney, do you think her clients would be irritated to see that she has an all-day social media presence? I happen to think that the answer is no. Plenty of important, successful people and companies are on Twitter/Facebook/LinkedIn all day long without sparking criticism because people know that they are using it as a tool to boost business. Some of their tweets might be personal, but overall it is a strategic way to create new relationships and to increase their searchability online. It does take time, but so does attending a networking luncheon, which serves much the same purpose.

What do you think? Have I just convinced myself that it’s OK to have an all-day social media presence because my company does? Please let me know in the comments below – I think this is an interesting question and I’d love to get your feedback.

Driving on Water is Great Marketing

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photo from

Have you seen the Fiat commercial where several of their 500 model cars are driving along the Italian coast, when they suddenly veer into the water only to surface in the United States? I think it’s an adorable ad, although it is chock full of “do not attempt” disclaimers, which always make me laugh because who is going to drive their car into the ocean in an attempt to cross it? Well, Fiat might need to add more warnings because recently in Miami, it went against its own advice and drove 500’s in the water!

To be more accurate, the Fiat 500’s floated and must have been affixed to some sort of boat because they were actually cruising atop the water off of Miami Beach. It happened in late June and it sure was good viral marketing for the automaker – I know that several of my friends who live on the Beach posted photos and videos to Facebook and Twitter, which brought the stunt to my attention even before The Miami Herald. At first I assumed that the videos were fake, but really Fiat had just converted the cars so that they would appear to drive across the bay: talk about a neat promotional product!

Apparently local rapper Pitbull has a new song out and its corresponding music video also features these Fiats cruising off of South Beach. Probably-not-coincidentally, Pitbull happened to be performing in Miami while the cars cruised our coast, so their presence was also excellent marketing for him and his new album.

Miami is a town full of huge, lumbering SUV’s so anything that a company who makes tiny cars can do to get attention to this audience is a great idea. Driving Fiat 500’s through Miami’s waters is a great tie-in to their TV spots, it’s a smart way to get some viral buzz, and it helps our native son Pitbull to boot. Overall, I’d say that Fiat did well to bring its flotilla of cars to Miami!

Check out the Fiats zipping through the water by clicking on the YouTube video below:

This Marketing Might be Weird, but It’s Working

battier bud light
Since 2012, Bud Light has run a series of ads called “Very Superstitious.” If you haven’t seen them, they feature nervous NFL fans performing lucky rituals in an effort to help their team win. There’s the Colts fan who arranges his Bud Light cans in the shape of the team’s horseshoe logo, the 49ers supporter who visits his old apartment in order to sit exactly where he was when the team won its last Super Bowl, and various other shenanigans. The tagline at the end of the commercials is “it’s only weird if it doesn’t work,” which I find very relatable (who hasn’t worn her lucky shirt to a watch a game?).

Apparently being Very Superstitious doesn’t just apply to Basketball, as the Miami Heat’s Shane Battier was recently admitted that his superstitious pre-game ritual is drinking a beer and saying, “I don’t want to chance luck and switch up brands, so I’m staying loyal to Bud Light.” Could Bud Light have asked for a better viral marketing opportunity? I don’t think so! They pounced on Battier’s superstition and published a video in which they surprise him with an entire truckload of Bud Light – 1,100 cases!

Being a Miami native, I thought that the Bud Light delivery and subsequent video release was great – I love the Heat and want my players to do whatever it takes to win another championship, even if that means drinking a pre-game beer. Not only that, but it’s a smart grassroots-feeling marketing move by Bud Light. I’ve seen the video countless times on Facebook and Twitter, and I know that it has been circulating heavily via e-mail (down here at least). And I know that it’s tempting me to “grab a bud” as I watch the next basketball game!

If you haven’t seen the delivery in question, click on the YouTube video below. Good thing his house looks big, Shane Battier has a lot of beer to store!

In Support of Boston


I’m a half marathon runner, so although I’ve never done one myself, I’ve witnessed the pure joy that completing a full marathon brings to an individual. If you’ve never seen marathoners crossing a finish line, you’re missing out. Do you remember the scene in the movie Love, Actually where Hugh Grant’s character talks about the arrivals gate at Heathrow Airport and you see elated people hugging and laughing? The finish line of a marathon is a lot like that – pure joy.

That’s why I really can’t comprehend the events that transpired at the Boston Marathon on Monday. The Marathon is a wonderful event for the city of Boston and a particularly happy occasion for the international participants. So why would someone detonate bombs, injuring hundreds, and killing three – including a little boy? Like most people, I’ve been grappling with this question in the aftermath, and I still can’t understand.

A quote from Mr. Rogers has been circulating Facebook since the bombings:


It’s a great sentiment, and I have been looking for and admiring the helpers as I watch the news coverage coming out of Boston. It hasn’t allowed me to grasp why anyone would take away others’ lives, health, or even their joy at completing a tremendous physical feat, but it is a great reminder that there is still good in the world. I hope his words and aforementioned scene from Love, Actually, which you can view by clicking on the YouTube video below, will bring you some comfort or understanding of this tragic event.


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