National Nurses Week runs from May 6th through the 12th. It is a time to recognize the service of nurses, who are often the unsung heroes of the healthcare industry. As I have mentioned in the past, here at Gossett Marketing we do a tremendous amount of promotional products for various hospitals, clinics, and doctors’ offices so we have produced many an order for Nurses Week. Here are some of my favorites:
Power Banks – Tech items are the hottest things going in our industry right now and power banks might be the most popular type of product in that category. We all have personal electronics equipment with us all of the time, right? Sometimes the battery wears out and we have no access to a plug (or – yucky! – we have to sit on the floor to reach one), so having a handheld power source can be a Godsend in desperate situations. One of our hospital chains gave imprinted power banks to their nurses and the gifts were a hit!
Bags – We regularly produce bags for Nurses Week. We have done duffels, backpacks, boat totes and the like and always get good feedback for these gifts. Why? Because who can’t use one?! The best part is that these are either imprinted or embroidered with a logo and then carried throughout the community, effectively doing branding all around town.
Trunk Organizers – When you think of nurses you probably don’t think about the trunks of their cars, but trunk organizers were one of the most popular items we have every done for any organization’s Nurses Week gifts. These are collapsible storage containers that are placed in a trunk and keep things tidy in the back of a car. They are super useful but they might not be the type of products that a nurse (or anyone) thinks to go out and buy themselves, but once they have one they don’t know how they ever lived without it.
Picnic Blankets – Like trunk organizers, picnic blankets are not items that most people think to purchase for themselves; however, they are surprisingly handy to have. While most of us do not regularly picnic, you can bring these to tailgates, use them at the beach or at a park, or just in the backyard. That is potentially good brand exposure!
Anything that you can do to support nurses is excellent – thank them for their hard work, give them a hug, or, better yet, give them a gift! And if that gift is a promotional marketing product then all the better!