If you’ve ever read this blog, then you know that I love Twitter. I love that it lets me connect Gossett Marketing to people all over the world so that we can learn from one another. I love that, even though we don’t know each other in the real world, I interact with so many people who I consider to be friends. I just really love it! One of my favorite aspects of Twitter is the #FF mention. For those of you who are unfamiliar with micro-blogging, a #FF mention is a tweet that someone sends out to his followers to suggest that they follow you. These messages are typically sent out on Fridays, which is why the alliterative hashtag abbreviation was born.
Not to brag, but our Twitter handle, @marketngtidbits, tends to get a decent number of #FF mentions each week. The vast majority are from our aforementioned Twitter friends, and they often give a reason as to why they think their followers might be interested in following us. For example, last week someone #FF’d us and a couple of other Twitter handles and suggested that people follow all of us for marketing information. Another friend said that his followers should check us out because he thinks we’re engaging. These people use their #FF messages as min introductions, which I think is the best way to handle the hashtag.
Then there are people who send out dozens of #FF mentions for no reason. These tend to be long lists of names – maybe a dozen if space allows – that give absolutely no reason for following the individuals who are included. When I see those lists, even if they’re from a fellow Tweeter who I respect, I almost always ignore them. If you don’t take the time to write down why I should follow them, then, well, why should I follow this huge list of people? If you’re at a networking event and you introduce one associate to another, do you simply state their names and walk away? Probably not – I’ll bet you give a little bit of background, even if it’s just a sentence or two. You should do the same thing on Twitter! You can say even less (literally just a couple of words), and it goes a long way towards making your #FF introductions more meaningful.
Remember, the key to being successful on Twitter is to act like a human. Just because you’re on a computer, your networking should still feel personal. So for #FF mentions or any other interaction, put the “social” back into “social media” networking!