This week, Celine Dion is performing a concert to benefit Baptist Cardiac & Vascular Institute. All proceeds from the sold out show, which is to be held at the Fillmore Miami Beach, will be donated to the Institute’s expansion campaign. The international superstar is doing this because her husband was successfully treated for a potentially life-threatening condition at the BCVI a few years ago – it’s a wonderful way for her to give back!
As you might know from reading this blog, we do a lot of work with all of the Baptist Health entities and the BCVI is no exception, so we were lucky enough to be able to produce various promotional marketing products for the Celine show. One of these items was a personal favorite – they ordered custom silicone awareness-type bracelets (you know the ones: they’re like Livestrong bracelets).
I like awareness bracelets for a bunch of reasons. First, they’re very inexpensive. They are also highly customizable – you can choose your exact Pantone color, produce them in multiple colors, or even design a glow-in-the dark version! I also like the fact that they last. Think about it – Baptist could put paper wristbands on volunteers and/or attendees to show that they are allowed to be at the concert, but those people would toss those shortly thereafter. However, silicone bracelets serve the same purpose as their paper counterparts during the event, but then they become a souvenir afterward. I’ll bet we’ll see people all over Miami wearing theirs to show that they got to spend an intimate evening with Celine!
So the next time you host an event that might require a wrist band, consider ordering silicone bracelets instead. Why wouldn’t you want some extra marketing?!
It’s the holidays, so check out this YouTube video of Celine singing “Oh Holy Night” – beautiful!
