Promotional “Real Estate”

Ecosphere
Living in South Florida, real estate is always a hot topic.  It’s hot in the promotional marketing business too, but to us the most valuable piece of property is your client’s desktop.  We want your promo piece to get there and to stay there because if that happens, then your customer will see your logo every time he or she sits down at his or her desk.

Tons of items can take up “desktop real estate” – stress relievers, letter openers, and paperweights will all do it.  But for the most impact, I always recommend something fun and unique.  My new favorite: the Ecosphere.  Originally designed by NASA, it is basically an enclosed fish bowl that houses live marine shrimp and never needs feeding or cleaning.  The shrimp tend to last for 2-3 years, but one actually lived for 10!  Your logo can be laser engraved on the Ecosphere, and I can all but guarantee that it is an item that will sit on your client’s desk and get noticed – a great real estate purchase!

Take a look at this YouTube video to see what I’m talking about!

The Importance of Staying Current

Ice Cream This is a post from our archives, but I still happen to love this place and the way they stay fresh…

I have a sweet tooth. A major sweet tooth. So it’s fortunate that I live very close to what I consider to be Miami’s best ice cream shop – Whip N Dip. It’s a little shop on a busy road with so-so parking, yet they’ve managed to stay around for 25 years because they do such a great job of keeping things fresh. Yes, their homemade ice cream is fresh, but that’s not what I’m referring to. What I mean is, they really know how to stay on top of trends.

I’ve been a Whip N Dip fan for years, and they’ve always adopted what’s “new” out there. When frozen yogurt became a trend, they brought in their “lite cream” machines. And they give Starbucks a run for its money with their delicious blended coffee drinks. They also stay on top of what is going on around town. A recent flavor was “White Hot Chocolate” in honor of the Miami Heat. Or they might make a batch of seasonal ice cream – I love to have their pumpkin in the fall.

In addition to keeping their creamy concoctions current, Whip N Dip has also embraced what’s new in marketing. They’re starting to use social media to promote themselves. Their facebook page lists their new flavors, promotes the contests and events, and even has pictures of happy employees and customers. Now I think that they should call our fabulous Social Media Coach, Cynthia K. Seymour at Seymour Results to learn how to really promote themselves.

So they keep their customers happy with their tantalizing new creations, and they’re gaining more of a following by hopping on the social media bandwagon. I’d say that staying on top of trends is working for my favorite ice cream store – must be why they’ve been around for so long.

Wow, reading over this post shows me that my love of Whip N Dip is pretty obsessive. I guess I’ll have to get one of their t-shirts to advertise my adoration!

I’m not their only fan – a music video was actually filmed at Whip N Dip. Check it out on YouTube!

Make Them Remember You

Remember Name Button
I received an Amazon Kindle for my birthday and I absolutely love it. It’s compact and light, purchasing books is convenient, and the battery lasts forever – I’ve downloaded and read three entire books and have yet to charge it. I’m a huge fan! My only gripe about the Kindle is that I can never remember the titles of the books that I’m reading or have read on it. I guess it’s because I don’t have to pick up an actual book, which would have the title displayed on both the cover and the spine, so I see the name less frequently. That lack of exposure allows the book’s name to escape me even if I really love what I’m reading.

I’m sure you’re wondering where I’m going with this. Well, here it is… I can’t remember the title of the book that I’m reading while I’m reading it because I do not see it every time I pick up my Kindle – lack of exposure is the problem. So if your customer is not exposed to your company’s name and logo, how will they remember you? Sure, they might have “Accountant” or “A/C Guy” programmed into their phone, but will they be able to refer you business if they don’t have that phone with them? Probably not!

Get your logo out there if you want people to recognize your corporation! Promotional marketing products are an excellent way to do that. If you are an accountant, give out calculators – that’s a no-brainer. I have my appliance repair company’s magnet on my refrigerator so I see their name – Glenn’s – every day. And Gossett Marketing gives out fun logoed items to our customers: bags, hand-shaped, highlighters, you name it! We practice what we preach!

So put your logo on something and give it to your customers. It really helps them remember your name!

The Best Way to Get Your Website Online

Getting an internet marketing site can be difficult, and it’s usually pretty expensive.

Most of my friends spent hundreds or even thousands of dollars to set up their first website!

That’s just one more thing that can get between you and the success you deserve. You don’t want that.

You want a nice, easy way to get a profitable website up in minutes… and you want it to be CHEAP!!!

Thankfully there’s a brand new service that will build you a customized SEO-optimized Internet Marketing blog for free 🙂

To learn more,Contact Me

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The Basics of Seo Through Seo Expert – Some Faqs

Search engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.

Q: Why Search Engine important to me?

A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.

Q: How do search engines decide their ranking? SEO Expert

A: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.

Q: Can I simply not pay for a senior?

A: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.

Most search engines these days with two kinds of results, whenever you click Search:

“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and normally take a small portion of the window.

Q: How can I get a good ranking?

A: There are four stages:
Step 1 – Use the right words on your site
Step 2 – Get lots of relevant sites to link to yours
Step 3 – Use the right words in these links
Step 4 – Have a lot of your content and add more regularly

Q: What is search engine optimization (SEO)?

A: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the right words in your copy
2. using the right words in your HTML
3. structure your site correctly
4. design your site

For more information on these elements 4, download our “SEO eBook” Secrets of SEO Services .

Many people use SEO also describe the other ingredients in a high-ranking, “Link Popularity”.

Q: What is the link popularity?

A: Think of the search engines as a big election. All sites in the world are candidates. The back links are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is important. They assume that if it ¡| s important enough to many other sites to link to it ¡| s important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.

Q: Are there any links better than others?

A: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from important sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.

When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and important, because others in the same sector are pointing towards it.

Q: How do I get lots of links to my site?

A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are legitimate.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds

Q: What do you think is the best way to get a good number of links?

A: Article PR. Writing articles useful and leave other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the content of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site!
For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com.

Q: How can I write a good article PR piece?

A: See divinewrite.com / seoarticles.htm

Q: How can I get a good classification using free reprint content?

A: See our signature.

Q: How long does it take to get a high rank in search engines?

A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines.

Q: What is the Google Sandbox, and is it true?

A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What is the link Google depreciation filter, and is it true?

A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What do I SEO firms beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site.

Q: I am confused by all the terms used in SEO, can you help?
A: See our signature for be SEO Expert.

Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you offer your customers.
For more information, download our free ‘SEO eBook “Secrets of SEO Expert.

Q: Should I submit my site to search engines?
A: Theoretically, no. But I do not want to risk not to do so – especially since it’s free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or thought about your content, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google.

For more information, download our free ‘SEO eBook “Secrets of divinewrite.com / seosecrets.htm.

Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this, there is really no need.

Q: What are the directories and do I submit my site to them?
A: Directories are sites (or Web pages), which lists simply great site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long run, so choose carefully.

An essential for any directories website is the DMOZ Open Directory Project.

Read more: http://www.articlesbase.com/seo-articles/the-basics-of-seo-through-seo-expert-some-faqs-366092.html#ixzz0pePmiapB
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8 Common Mistakes of Internet Marketers

1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.

2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.

3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.

4. Failure to implement and adhere to a disciplined schedule. If you don’t have a realistic schedule in place then you will not be disciplined in marketing your ads properly. Consistency not volume is the key to success in marketing on the Internet. A schedule allows you to be consistent and also forces you to be disciplined. The Internet is not a “get rich quick” environment. It takes hours of dedicated and consistent work. You must be committed to putting in the time if you wish to have good marketing results.

5. Failure to utilize the right tools. There are some very innovative tools on the Internet to make the operation of your business more efficient. Many of them are very affordable and they will save you from having great frustration. Some marketers take the approach of being a “penny wise and a pound foolish.” In saving their pennies they are losing out on making the bigger dollars. Don’t ignore the many tools which are available.

6. Failure to build a downline. Your downline is the cornerstone of your business. A downline is your customer list or they can be referrals that join certain advertising programs through you serving as an affiliate. Various advertising sites offer you some type of compensation for bringing them referrals. Don’t ignore the value of these referrals. Some Internet marketers are so anxious to advertise their product they fail to have an understanding of the bigger picture. A big downline can save you money in your advertising and enable you to advertise more effectively. When soliciting always get the email address of your customer for future solicitations and sales.

7. Failure to track ads. Much time is wasted on unproductive sites and ads. If you’re not tracking them you will continually work in ignorance. You must have a measure of what is working and what is not. Is the program that you are participating in yielding the desired results? Are your ads well written and effective in drawing customers? You will never have the answers to these important questions unless you track your ads. You can waste a great deal of time on poor advertising programs and bad ads if you never track the results.

8. Failure to understand the advertising medium. You must understand how each type of advertising program works if you’re going to be an effective marketer. Whether you use pay-per-click advertising or membership driven sites like safe lists, traffic exchanges and text ad exchanges all have their own personality. Not only do you need to understand the mechanics of each but also the general personality of their membership.

Read more: http://www.articlesbase.com/internet-marketing-articles/8-common-mistakes-of-internet-marketers-876279.html#ixzz0peOCZOXD
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What to Find Out When Shopping for a SEO Specialist

When shopping for a Search Engine Optimization (SEO) company or the specialist you need to be aware of certain things. If someone offers you quick results, they can be by pulling his leg. If you are not listed on the search engines for the average duration of the index will take approximately 4 weeks. Someone offering bids in less than coning is you. Web sites that have already signed up and are only being updated will be faster results.

A guarantee is not always reinsurance. Just because a site shows that they can help you in the stain 1 does not mean that they can deliver. Or, they can you listed under an obscure keyword or phrase. More legitimate SEO’s will tell you no one can guarantee first place on all keywords and phrases. Search engine optimization is not an exact science. Trail and error consistent with the emphasis will help bring your site closer to your goal.

Most Seo Expert should give you some information on your site, which is currently being held. You links, keywords, where you rank on the major search engines, and so on. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you assess your position on search engines. Do not go into any SEO work blindly. Knowing where you are before and after.

Price is never a good idea of how a service is. More is not always better. Shop try to get the most for your money, but be realistic. If this seems too good to be true, then it may just be. Be prepared to shell some species. SEO is not cheap. You may want to consider SEO as advertising. It should be a candidate, however, that your advertising efforts.

Ask questions! Do not be afraid to ask what would be done to increase your rank. Most SEO’s not a problem, tell you what they will do. They may not want to reveal their entire SEO process. But they will give you an idea of what they will do. Talk to more than one company SEO. Compare what everyone has to say. Doing research on your own. Find out if these companies were reported to the Better Business Bureau. If a company or a person has had articles or written comments on them. Ask around. Try to get an idea of the company or persons credibility.

A few additional things to keep in mind are:
Seo Services is the principal activity or it is a sideline to other businesses. SEO is a full-time job. In particular, stay abreast of constant change. Do they have a specialist? Have they outsource? How do they really know? What are the views on the link farms and doorway pages? Will they do something for you the link and flow? Even if search engines frown on the practice. Can they can explain clearly how their action plan? Seek it to take small steps with you? Or, are they trying to sell you the biggest package SEO possible?

Follow this plan if you are looking for someone to optimize your site. At the end, it will have been worth it. Joe Balestrino’s site is www.mr-seo.com it offers affordable SEO, bids and other articles on SEO and marketing. His other site www.jnb-design.com offers affordable web design and free lodging for life.

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Make Money Online With Pay Per Click Affiliate Marketing

Do you want to work from home? Do you want to turn your computer into an office and business venture? If so, then you need to invest some time and a bit of hard work. In order to make money online, you need a website, and then you have to get traffic to that site, which usually doesn’t happen overnight. However, with pay per click affiliate marketing, you can have a product to promote and get get visitors to your site fast.

If your website isn’t getting any visitors, then you obviously need to promote it more. Not only should you try to generate more visitors, you should also keep your website filled with informative info and original content. In other words, don’t just copy and paste from other sites, you need to make your own as original as possible. Only then will you be able to make money with pay per click affiliate marketing.

Spend some time developing your own marketing strategy. You can find many great ideas all over the internet about how to successfully bring visitors to your site. Some methods cost money while others are free. Once again, making money online doesn’t just happen overnight, so don’t expect to find any shortcuts. Take your time and figure out what tactics work best for you and your pay per click affiliate marketing strategy.

One of the best places to start is Google. A program such as Google AdSense can make you a very wealthy individual, just as long as you’re getting visitors to your website. With this particular type of pay per click affiliate marketing, you can host sponsor ads on your site. This means that other websites that are similar to yours will have a placed banner or link on your website.

So why should you allow competitors to advertise on your own site? Because they’ll pay you for it. Actually, they’ll pay Google for doing it on their behalf. Google AdSense will give you your share of the money every time one of your visitors clicks on your sponsor ads. Some people are so determined to have the best advertising campaign possible, that they are willing to pay a lot of money. In fact, some will even pay upwards to $10 for every single click! If you get thousands of visitors a day to your site, and many of them click on your pay per click affiliate marketing ads, you have the opportunity to earn a significant amount of money.

How will Google know what type of ads to place on your site? It’s simple: whenever you sign up for AdSense and place the ad code on your site, Google will then analyze your site. Their system then places ads that are relevant to the content that your sites page is about. That’s all there really is to it. The hardest part with type of pay per click affiliate marketing is getting your website popular enough for it to be effective in the first place! Once you’ve found a marketing tactic that works, however, you need to stick with it.

Another type of pay per click affiliate marketing is where you promote someone else’s product as an affiliate and then sign up for an account at places such as Google AdWords, Yahoo Search Marketing or MSN Adcenter. You can then create an ad for your product and promote it on these search engines where you pay a certain amount when someone clicks on your ad, which by the way will take them to your site or product. This is a great way to get immediate traffic and visitors.

Read more: http://www.articlesbase.com/marketing-articles/pay-per-click-affiliate-marketing-is-a-great-way-to-make-money-online-904004.html#ixzz0pePVEO8C
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Google Ad Words to Create Profitable Campaigns

There is simply no better way to get highly targeted profitable traffic to your website than through Google ad words. Of course you will have to pay for each click but if you use Google ad words effectively your profits will far outweigh what your Google ad words advertising costs are. In this article I really want to cover some tips that will help you maximize profits when using Google ad words and help to keep your advertising costs to a bare minimum.

Targeting on Google ad words is something that should always be selected carefully. If you feel a product will sell better in a certain country then ensure you select that country. If you feel you have a product that can be sold world wide than make sure you cover each country. Ebooks are regularly marketed through Google ad words and always sell well when targeting a world wide audience.

Tracking is something 95% of users will not do, so if you can get this one down you will be in a better position than 95% of the people who use Google ad words. For more help visit to www.guardadsense.com.You need to plant the Google ad words tracking code on your payment page or if you are an affiliate you will need to email the webmaster and ask them to insert the code for you. Most sellers will not have a problem with this. Tracking will allow you to see which key words convert and which don’t.

Site targeting is another great way to get hold of the traffic ready and willing to buy. However I would only suggest you do this once you know which keywords do the selling and which ones don’t. Once you have keywords that sell type them into goggles search and see which sites appear at the top of goggles organic list. If the site has Google Adsense on you can then go to your Google Adsense account and target that particular site. If you have an ad on goggles search results and on the top website the sales should role in.

Google ad words and Google in general is all about relevance so my last piece of advice would be to always use your chosen keywords within your ads in the title and in the body of the ad. For more help visit to www.google-atm-machine.com.When relevancy is increased so is your Google ad words quality score, hence your cost per click is reduced. Using these tips will see your Google ad words advertising costs slashed, leaving you to pull in massive profits from your campaigns.

There is simply no wagered way to get extremely targeted fruitful traffic to your website than through Google ad words. Of course you will have to pay for each click but if you use Google ad words in effect your lucre will far outweigh what your Google ad words advertising costs are. In this article I really want to cover some tips that will help you maximize profits when using Google ad words and help to keep your advertising costs to a bare minimum.

Targeting on Google ad words is something that should ever be selected carefully. If you feel a product will sell better in a sealed country then ensure you select that country. If you feel you have a product that can be sold world wide than make sure you cover each country. Ebooks are regularly marketed through Google ad words and always sell well when targeting a world wide audience.

Tracking is something 95% of users will not do, so if you can get this one down you will be in a better position than 95% of the citizenry who use Google ad words. You need to plant the Google ad words tracking code on your payment page or if you are a consort you will need to email the webmaster and ask them to insert the code for you. Most Peter Sellers will not have a problem with this. Tracking will allow you to see which key words commute and which don’t.

Make Money Online With Google Ad Words Publisher

Google AdSense Review – Being a Google Ad words publisher is a great way to make money online. However, you need to follow certain steps to not only become a success, but to avoid becoming banned by Google. Google is very serious about the integrity of the Google Adsense program. This Adsense review will discuss the top dos and don’t for using the Adsense program. Keep reading to learn where to find the high paying Adsense keywords for optimization of your Adsense web pages.

Here are some tips that you MUST follow to become a successful Adsense publisher:
1. Be sure to read the Adsense Terms and Conditions and Program Policies thoroughly and comply with them at all times – no exceptions! Google is almost fanatical about its guidelines being complied with. For more detail visit to www.instant-adsense-dollars.com It is absolutely critical that you comply at all times with every Adsense term and condition and policy to avoid having your account (and all your Adsense ads) shut down by Google.

2. If you are new to Adsense don’t assume you know anything at all about being a successful publisher. Read up on absolutely everything you can find about the program and make sure you have the correct tools at hand to become a success.

3. Become an expert at optimizing your sites and web pages. This does take some little time and effort on your part but the correct ad placement, and the right choice of top paying keyword, for more detail visit to www.adsense-income-exposed.com means the difference between a click through ratio of 0 and a click through ratio of 8 percent or more.

4. Spend a lot of time searching the web looking at examples of other publisher’s Adsense websites and see how each individual site, including blogs, is benefiting from Adsense.

5. Google will not tolerate you clicking on your own ads so don’t even think about it.

6. Don’t ask your friends and family members to click on your ads. You can earn money instead by referring them to the program themselves.

7. Don’t join the program simply to make money. It is NOT a get rich quick scheme. It will take time and effort to make a profit.

8. While the program is relatively user friendly don’t expect to get a complete grasp of how everything works as soon as you start. Expect to take a short while to get used to everything and to learn every facet of becoming a successful Adsense publisher. By following this list of dos and don’t you are well on your way to become a successful Adsense publisher. One of the fundamentals of Adsense success is optimizing your web pages with the best top paying adsense keywords.

Read more: http://www.articlesbase.com/internet-articles/google-ad-words-publisher-is-a-great-way-to-make-money-online-779658.html#ixzz0peQXZy6d
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