Yes, I know it is only October. And while I do enjoy a pumpkin spice latte just as much as the next, I have no shame in my game when I opt for the hot coco instead!
When it comes to the holidays, I am a firm believer in giving not only your clients, but yourself a reminder that when the October time rolls around, you can never be too early in regards to gift planning.
Below are some easy tips to help motivate your clients (and maybe yourself) to start at the very least thinking about the holidays!
- Organize your list:
This is the very first thing one should do! Write down who will be getting a gift! At the very least, who will be getting a card versus’ who will be getting cookies and versus’ who will be getting a high-end gift. Organize your client list based on how much you intend to spend, whether you plan on doing a holiday card or more.
Every year, Gossett Marketing always tries to choose the most innovative gift for our clients that will help us stand out. Last year, our S’mores kit was such a success, that people still bring it up to this day! Research the year’s newest and most innovative gifts for you and your clients. It will do more than just help you stand out, but it will also tell your clients that you put some thought and care into what you gifted them.
It is also important to take some time to consider presentation. If you choose to simply send out a card, think of ways that will help your card stand out from others. Maybe the card includes a bag of tea or package of seeds. Maybe you are going to give out journals and a pen. This is a great opportunity to take advantage of personalization and really creating something extra special that your client will appreciate and use. The possibilities are truly endless, so take the time to consider the ways you can really showcase your appreciation for your clients support over the past year.
Finally, consider sending holiday favors/gifts well before the holiday season is in full swing. Once December hits, delivery and shipping services become overwhelmed and inundated with so many packages and envelopes. You don’t want to risk anyone’s card or gift being lost or delayed that they ultimately don’t receive it in time. It is suggested to have all cards and gifts (unless you are giving them in person) in the mail immediately following Thanksgiving/the first week of December. This gives you some “bumper” time so not only will you ensure they receive the gift on time, but that they will get to enjoy it prior to receiving an influx of gifts from others.
Prep Your Pink!
It’s never too early to start thinking pink, ahead of Breast Cancer Awareness month!
Breast Cancer Awareness month promotions for October are here and they are better than ever. Now is the time to get moving on pink promotional items, as by the end of the month, manufacturer’s will be sold out! Yes, sold out. It happens more often than you can imagine.
We always strive to be one step ahead of the yearly trends for promotional items. Drinkware is no different! One of the most popular (and portable) items are the collapsible water bottles. Empty, these wide-mouth flip-top bottles fold down, making it easy to stuff in a back pocket or bag.
Of course for walks shirts and caps are always a hit, but don’t forget shoelaces and lanyards too. We also have had some requests for rally head wear. These multi-functional head gear can be worn several different ways and keeps your head at a comfortable temperature. Fully dye-sublimated, this item is great for patients and participants alike, participating in walks and fundraisers. And let’s not forget bags. Pens are always useful and bags are one of the longest kept and seen promotional items available (behind a shirt of course). Almost every year, we end up on scavenger hunts for pink bags because inventory is so scarce! This is why planning ahead is key!
So during the summer slowdown, maybe you can carve out some time to think about the best say to remind everyone how important this cause is not only in October, but all year round.
Let us know the creative ways you will be promoting Breast Cancer Awareness this 2016!
Go for Gold: Olympic Fashions!
Every 4 years, the world gathers around one special city to support and cheer on their beloved athletes and countries.
This year that city is Rio de Janeiro. All eyes will be on the Maracanã Stadium as athletes from over two hundred countries parade together in celebration of the start of the 2016 summer Olympics.
While this year’s festivities have been muddied by negative headlines surrounding the overall preparedness of Rio and the Olympic facilities, one aspect never fails at gaining the most attention: what will the athletes and their loyal fans be wearing?
Dawning face paint, crazy hats and of course, flag capes, the promotional items touted over the course of these 2 weeks never ceases to amaze viewers. Here are some of our favorites!
There is no doubt in anyone’s mind who this guy in the hate is cheering on. I mean, where can you even find a hat like that do you ask? Look no further than of course, Amazon!
I can only hope that this Brazil fan on the left is going to this year’s Olympics in his beloved country. I mean, if he went all out for the London games in 2012 like this, can you just imagine what he has in store for us this year?!
Norway has had a long standing tradition of dawning some pretty over the top uniforms. The Norway uniforms from the 2014 Olympics in Sochi inspired a whole new fashion trend: PRINTS. ALL OVER. So much so, that their fans began showing up to events in the same chevron-patterned pant suit in support of their curlers and skiers. Work it, Norway!
One of my favorite promo items that has been spotted on Shark Tank and all over are the peel away face masks. The Game Face company has everything from Olympic masks to jewel masks that all can be easily peeled off after cheering on one’s perspective team, instead of dealing with all of the messy paint. Dawn your country’s flag or favorite college team without the mess! Sure to be a big hit at this year’s Olympics!
Tell us who you will be rooting for and what are some of your favorite Olympic events below! Go USA!
Understanding Branding Solutions!
Many years ago, just about the only option for branding items was with a simple, one color imprint, one location.
Today, with the help of new technology and machines, the options for branding have expanded is almost hard to keep up with! Below are some of the newest and most popular branding methods that will truly help your band stand out!
Debossing is a popular technique that we see used often for items such as journals, luggage tags and even a few Bluetooth speakers. The process is fairly simple which consists of using a metal plate that is pressed down on to the desired surface, leaving a grooved impression of the logo or name being used.
One of my favorite branding methods is the epoxy dome. The logo is rendered on a base. Depending on the size of the logo, the base can vary in size. Then it is overlaid with a bubble of clear acrylic epoxy. The dome is then affixed to the promotional product using an adhesive. Epoxy domes are being used on virtually everything. From pens to speakers and headphones to even bags and drink wear, it can turn an item that would normally get a standard one color silkscreen to an item now showcasing a beautiful, full color decoration that stands out from the rest.
Showcasing items to clients with complex logos can be daunting. It can be hard to explain to those with four color logos why that alone will skyrocket the price of certain items. This is where items with a standard 4-color process imprint come in handy. I always try and take advantage of these items and showcase them to clients that I know will want to take advantage of an item that looks and feels more in line with the complexity of their brand. With this process, you can beautifully on pens, journals, speakers and tablet/phone sleeves, just to name a few. So, keep an eye out for those items where this is standard decoration. You will look like the genius that you are!
360 degree & Enlarged laser:
This new technology has allowed our clients to maximize the space allowed on the pens that hold their brand. We like to say that pens are like walking advertisements. They get stolen, dropped, forgotten and reused by many people over the course of their lifetime. Why just settle for a one location laser engraving or imprint? 360 degree laser allows you to maximize the entire surface of the pen barrel with step and repeats throughout the surface.
When a client approaches us telling us they are looking for a journal to give as a gift or at an event or perhaps a back to school item, we try to always encourage them to take advantage of the inside of the journal. That is valuable space that is often forgotten about. That is why we love liner pages. Whether it be a school map for new students, or an outline of speakers at an event, or your client just wants to take advantage of 4-Color Process on the interior pages of the journal, this option really takes a simple item to the next level.
Finally, this has to be my favorite branding method of all. Combining the technology of debossing with epoxy domes, you will be left with an item that truly stands out. Only for journals at the moment, this will certainly step up your creativity level and earn you genius points. A metal plate will deboss the entire front cover of the journal, leaving a recessed portion that features a precisely cut area for including an epoxy dome shape of any size. Now being done on power banks, this has to be the most head turning decoration method at the moment, always catching the eye of our clients at showcases and meetings.
Pricing for each of the above techniques varies of course, but depending on your client and what their brand represents, adding the extra few cents for an additional location or liner inside of a journal maybe worth it!
How are you using these branding solutions to help your brand and your clients brands stand out? Let us know below!
Gotta’ Catch Em’ All!
If you are like me and enjoy catching up with your favorite news station at the end of a long day, there has been no avoiding this topic. Pokémon Go. It is slowly taking over my life.
The US had been awaiting the release of the augmented reality game for some time now and when it first released last week, I have to admit, I was most likely one of the first people to download it. Not joking.
But, I am not one who enjoys (nor do I have the time to) searching all over South Florida for various Pokémon and places to battle others. Thus, leading to me to finally delete the game that has been downloaded over 7.5 million times in less than a week. Oh and that’s just in the US.
Making $1.6 million daily, through in-app purchases alone, while walking the other night, almost every other kid outside was also looking for Pokémon. So how did they manage to capture us so quickly?
- Nostalgia: Many that grew up in the 90’s spent many days trading Pokémon cards and begging their parents to buy a new pack of cards in every store they stepped into. It’s a total blast from the past. Customers enjoy reconnecting with parts of their pasts and this marketing tactic has proven to entice the customer to spend more time and more money relieving those memories. Those memories are warm and fuzzy, just like I imagine a Jigglypuff would. Connecting with your clients over something nostalgic is almost a shoe-in to creating a closer, more trustworthy and enjoyable relationship in the long-run.
- Technology: Virtual/Augmented Reality is an industry ready to explode at any moment. Big companies such as Sony, Google, Samsung, etc. are investing big bucks into this technology in hopes to capture the eyes, minds, and money of their consumers. The payout for Nintendo has been huge. Stocks are up almost $12 billion following the release of Pokémon go just a week ago here in the United States. If you haven’t already introduced your clients to Virtual Reality, start thinking about doing so. It won’t be long before they start asking for it anyhow!
- Community: Augmented Reality creates a connection to the end user. This has created various communities that come together on one common ground. Literally. My park was full of people playing Pokémon. And did you see the video of Central Park? One person compared it to Pokémon HQ. The point is, when people feel a part of something large than themselves, they become hooked. When you can walk outside and connect with a total stranger over Pikachu that is a newfound community. Creating this same feeling for your own clients will serve not only has a brand-builder, but most importantly, a relationship-builder.
While issues of safety and privacy have come up over the past few days, the addictive app shows no signs of slowing down anytime soon. Maybe I will give it another shot, just talking about the app is creating FOMO. Have you downloaded the app? Know anyone playing? Will you integrate these very marketing techniques into your interactions with your own clients? Let us know!
A Pen By The Numbers!
National Ballpoint pen Day is June 10th and we know just how to celebrate over at Gossett Marketing!
With some fun and interesting facts about pens! Such as, did you know that 95% of people, when given a new pen, write their name first? That person will, on average hang on to that pen for 6 months. That makes sense because pens have been around for over 5,000 years! Egyptians first wrote using a reed with a split end and a vegetable based ink.
More than two billion pens are manufactured here in the USA annually. A typical pen can draw a line that measures anywhere from 4,000 to 7,500 feet long? Or approximately 45,000 words. I don’t think I even know 45,000 words!
Pens continue to be a top promotional item, as over 56% of people own a branded pen. We like to refer to pens as a traveling billboard for your business! And while many hold onto pens and lose them, they are undoubtedly going to end up in the hands of someone else. Which in turn, means more exposure for that brand! So be sure, when selecting the pen that will showcase your brand, that it will be one that one will want to hold on to and be upset when they lose it!
Gag Promo, Get Creative!
Are you tapping into your creativity?
The average consumer is exposed to over 3,000 messages and advertisements on a a daily basis. From billboards to magazines our phones and emails, we are bombarded every second of every day it seems.
In particular, and I have no explanation for this whatsoever, but I have been noticing the wackiest, most creative items involving Sriracha. I know, very random.
But I love Sriracha so maybe I am programmed to notice these things more? Whatever the reason, I am loving these creative promo items lately! I mean, who doesn’t want a Sriracha bottle USB sticking out from their laptop/computer?
From the to-go, mini-bottle of Sriracha with the carabiner to attach to your keys to the gag-promo Sriracha bra (yes, this ended up in my email and I am not sure why), my mind has just been infiltrated fully by Sriracha.
And now that I have my Sriracha on the go, it has me thinking, are we all expanding our brand beyond the boundaries regulated to our markets? Many are hesitant about branding wacky items such as these, but the truth is, consumers are more likely to desire or want that item more if it is something that will in turn, have others around them noticing their USB or wacky key chain.
So take risks with your branding! It could end up in the inbox or purse of one consumer and beyond the boundries of where you thought your branding ended.
One of the most common techniques for imprinting promotional marketing products is silkscreening. It’s a fairly straightforward process. First, a mesh screen is created with your company’s logo – the design that is going to be printed is left open and the non-imprinted spaces are closed off so that they remain blank. Once the screen is made it is placed on, say, a bag and ink is spread over it. Ink passes through the portions of the screen that are open and the places that are closed off remain blank. Your bag now has a 1-color imprint.
But what if your logo is multiple colors? In that case, silkscreening becomes a more labor intensive process. You see, imprinting a multicolor logo requires the creation of several screens – one for each color. Each color is printed individually, and each must dry completely before the next is added. Because it requires multiple setup and it takes additional time, silkscreening multiple colors on a t-shirt or other promotional item is more expensive than just imprinting with a single hue.
What about sizing? Well all of that depends on what you are imprinting. A logo on a tote bag may not transition well onto say a pen or stress reliever. In fact, certain items will only accommodate a maximum of one color. It is important to keep that in mind when picking items to hold and reflect your branding. Modifications may have to be made to the artwork when printing across several items.
Sizing also matters when it comes to silkscreening on a shirt. A logo that looks good at 14 inches to 24 inches, is most likely too detailed and intricate to print the same on a t-shirt. And depending on the location you will be imprinting on the shirt, you must also consider sizing, whether it will be the front chest, left chest, the sleeve or back. Front and back imprints can range anywhere from 10″ to 12″. Keep in mind the fit of the shirt. If it is more formfitting, the logo may look best a bit smaller, rather than trying to max out the imprint area.
The items that you can silkscreen are seemingly endless. Some of the most popular items include gym towels, mugs, pens and grocery totes. It’s a great way to get your logo on items that your customers will carry – which will, of course, assist in your branding efforts!
Virtual Reality Delivers
Advances in technology and major interest in other key industries, VR has taken off very quickly.
Companies are using VR to market and showcase their abilities and offerings through 360 degree – interactive visuals that immerse the consumer in a whole new world.
VR is making a phrase like, “Tonight I’m going to Disney, then on cruise through the Panama Canal afterwards” totally feasible.
According to Fortune.com, Disney and Nokia have recently partnered up using Nokia’s $60,000 virtual reality camera and the compatible software to shoot 360 degrees for upcoming Disney films and marketing materials. VR is helping corporations expand their reach beyond boundaries ever imagined. People that have never visited Disney, will soon be able to access the wonder and magic from anywhere on the planet. That is huge Disney and many other big-name corporations diving head first into this industry.
VR has been used by the military for years, but the idea of a truly endless visual experiences for the user was shrouded with doubt. Up and down for years, the VR market has virtual gone from introductory, to shear disappearance and now is back again with vengeance.
Over time, we will witness the evolution of VR, giving us access to much more then we could’ve ever imagined. Are you for the enormous possibilities to come or weary of our society becoming TOO immersed in technology. Sound off below!
WalMart Uh – Oh!
I have to admit, geography wasn’t always my strongest subject growing up.
Understandably, it can be difficult to differentiate certain states from others. Wyoming and Colorado can easily be confused, as can New Mexico and Utah. But hey, that is if I am just looking at a map and trying to point out states! It can get confusing!
Certain states, however, have unmistakable shapes. Texas, California, Florida, the list goes on. However, someone at Walmart was able to confuse the state of Massachusetts with the state of Maryland, placing the University of Maryland Terps logo, stamped over an outline of Massachusetts.
A customer spotted the goof last week, quickly tweeting it to Walmart directly. I still find it amazing that communications with big companies can easily happen over social media now, but I digress.
Walmart responded to the customer with and explanation that made no sense at all and eventually told the customer they would be pulling the shirts off the shelves.
How did this even happen? I can’t wrap my head around it, but this is a great reminder to double, triple, quadruple check before putting a logo of any sorts that will be out there for customers to see and buy! Clients trust us to know their logo’s in and out, that even if it is a simple pen or t-shirt, we better be sure we are getting it right. Lesson learned, Walmart!
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