As you might know, Gossett Marketing is based in Miami, Florida. Although it is currently snowing in other parts of the country, it’s still warm here. But that doesn’t mean that we don’t love a good blanket! They are wonderful promotional giveaways because the recipient can always use them – yes, even in toasty Miami in the dead of winter!
If you ask me, travel blankets are essential. Airplanes are freezing cold, and who knows who or what has touched the blanket that American Airlines lets you use for the duration of the flight – that is, if they give you a blanket! Personally, I always toss a small fleece blanket into my carryon bag and then I use it the entire time I’m on a plane. Even when I get up to use the ladies’ room, I drape it around my shoulders like a shawl. The fact that my blanket is imprinted with the University of Miami logo is great for their marketing – everyone who sees me walk past is exposed to the “U,” providing excellent brand building!
Most people probably do not go and picnic in a park, but that doesn’t make a picnic blanket a bad idea. I often see them at tailgates because they provide a lot of seating without hauling folding chairs to and from the stadium. The nice thing about them is that they usually have a waterproof backing, so you and your food can stay dry and comfortable. I think they’re ideal promotional marketing products for athletic-related entities like sports medicine institutes or even sporting goods stores, as they can potentially present their logo and even contact information to sports-minded people.
Another great promotional item is a receiving blanket for maternity wards. In pink or blue with a subtle hospital logo on one corner, these soft little pieces are wonderful for marketing. I don’t know about you, but my Facebook newsfeed is filled with pictures of babies wrapped in blankets, many of which are logoed. Babies are sure to be photographed and their pictures shared via facebook and e-mail, so adding that logo is a clever way to use social media to the hospitals’ advantages.
The next time you’re looking for a cozy promotional product, remember that blankets provide a wonderful marketing opportunity!
