What’s Hot for this Holiday Season of Giving?

Well, this year has been the year of technology. Anything tech is BIG! Power and sound are the top requested items right now. With everyone using multiple “smart” mobile tech items

Power Banks are Essential to Keep Connected

Power Banks are Essential to Keep Connected

(smartphones, tablets, speakers and more) we need mobile power more than ever. I never leave home without my charged power bank. The one I have is powerful – 8000 mAh Lithium Ion Grade A battery. Which means it can charge my smartphone 2-3 times before having to be plugged in again or can charge my tablet and phone at the same time (now, for that does slow down a bit).

Having a power bank saves you from searching for a wall plug everywhere you go or even worse, watching your smartphone turn off. There are various battery strengths and styles of power banks to fit most any budget. But if I had a sales force out on the road all day I would make sure that each one had a power bank – no excuses not to be in touch! And of course, they can all be branded with your logo or message.

Sound is a HOT Gift!

Sound is a HOT Gift!

Another big item this season is sound. Bluetooth speakers to be exact are very popular. Many of them today can not only be used to listen to your favorite tunes but can also be used to answer you phone for a group – think conference call! We had a boutique hotel that had limited conference rooms and ordered them so that clients could use them in other areas of the hotel for conference call needs.

They come in so many shapes and sizes and sound capacities that there is definitely one for that will fit just about every budget. Plus, there are also ones that are don’t need Bluetooth – they are vibration speakers. You’d think they were great, but they really are good for amplifying the sound from your mobile phone. And again, what better way to showcase your brand that with a cool logo’d speaker.

So if you want to have your clients and employees really think you are in-touch this holiday season then think about giving them a “cool” tech gift!

Why Does Digitizing Matter for Apparel?

Why Does Digitizing Matter?

I am pretty sure that each of us has a shirt, jacket or hat that is embroidered with a logo. It may not be for your current company or even anyone you’ve ever worked for, but you have it. I am a golfer and play in a lot of tournaments and always look forward to getting a shirt (if it’s a good one that is… please don’t skimp here!).

I am also sure you have seen some logo’s that look absolutely fabulous embroidered and others that just don’t look right.

The difference may be how the logo was digitized. What does that mean? Well, you take the logo and turn it into a stitch file that tells an embroidery machine how to sew onto a garment. If it’s not done correctly the end result could be a disaster!

It’s not as simple as scanning the logo into a program and off you go. No, it takes someone with skill that can determine the best path for the logo to run (think of the machine picking up the

Eastern Logo is Clean

Eastern Logo is Clean

various threads). The sequence is very important as it affects how the design will “lie” when complete. If it’s not done correctly, you could have unwanted gaps in the fabric or uneven text.

The designer also determines the type of stitches and how many. We have many complicated logo’s that we embroider regularly. Others have tried to undercut us and steal the business by “skimping” on the number of stitches, however, you can always tell. The logo just doesn’t look as complete.

If you have decided to embroider apparel you need to make sure to always get a swatch for approval. This is not a virtual of your logo as it might appear stitched on a shirt, this is a true sew-out of your logo on fabric that is similar to what you plan to use. If you don’t think it looks quite right – speak up! The swatch is typically the best it’s going to be. And, don’t be shy about asking for a swatch until you are happy with the result. Just because they say they can “fix” it doesn’t mean that’s necessarily the case.

So what happens if you approve a swatch and then the shirts look different. How did that happen? If you the digitizer and embroidery machines are in the same company, it shouldn’t. If they aren’t there are a few possibilities.

First it may be the fabric of your garment is totally different than the swatch fabric (a good embroiderer will typically ask what type of fabric so they can use that for the swatch). Another reason may be the speed in which the machines are run. If the file is not set up for that type of speed (typically faster) it can impact the quality of the finished embroidery.

Digitizing is a very specialized process that takes time and experience to produce a quality result – in this case, less expensive is definitely not necessarily better.

Are First Impressions Still Important?

Are First Impressions Important?

In my opinion, a resounding YES!! And the thing is you can have a first impression in so many ways today. Of course, in person is the one we all think about. The old adage put your best foot forward holds true. I’ve been interviewing for a new assistant and I look at everything. Shoes (are they very worn), nails (guys too – I don’t want someone greeting people that have dirty nails), hair, make-up and of course the overall apparel look. It doesn’t have to be expensive, but it does need to be professional.

First Impressions Count!

First Impressions Count!

If you don’t care enough about your appearance in public then are you going to care about me and my business?

But today, you also make a first impression on social media. For many employers it’s the first place they look after you walk out the door. I had a friend of mine about to offer a position to someone and decided to do a quick google search. Lo and behold, he had an arrest record!! Now, she did the right thing and talked to him about it and he was shocked it was still on page one. It was a vindictive ex-wife (he had the restraining order and more to prove it) but he almost lost the job because of it. They had a long discussion about it and she hired him. But they developed a plan to concentrate on his social media posts so that her attempts to sabotage him would not work.

So, it may not even be your posts you need to worry about. Keep an eye on your pages and google yourself once in awhile. It might make you smile how far you’ve moved up in the pages or it may show you something that shouldn’t be there.

In today’s instant world your first impression in person or online may be the only impression opportunity you get. So make sure “your” brand is topnotch always. Make sure you the basics down pat. Great business card – check! Great overall look – check! Great handshake (I personally hate a limp handshake — no 3 finger touch shakes — full hand please) – check! And remember if you are wearing a name tag — it should be on the right chest area so when someone shakes your hand they can see your name!!

That is the point, right. Remembering you?

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