Promotional “Real Estate”

Ecosphere
Living in South Florida, real estate is always a hot topic.  It’s hot in the promotional marketing business too, but to us the most valuable piece of property is your client’s desktop.  We want your promo piece to get there and to stay there because if that happens, then your customer will see your logo every time he or she sits down at his or her desk.

Tons of items can take up “desktop real estate” – stress relievers, letter openers, and paperweights will all do it.  But for the most impact, I always recommend something fun and unique.  My new favorite: the Ecosphere.  Originally designed by NASA, it is basically an enclosed fish bowl that houses live marine shrimp and never needs feeding or cleaning.  The shrimp tend to last for 2-3 years, but one actually lived for 10!  Your logo can be laser engraved on the Ecosphere, and I can all but guarantee that it is an item that will sit on your client’s desk and get noticed – a great real estate purchase!

Take a look at this YouTube video to see what I’m talking about!

Don’t Waste Your Tradeshow Dollars

Flying Teacup
Are your promotional products boring? Do you just slap your logo on sticky notes and hand them out at tradeshows? So many companies do just that – their giveaways are an afterthought and, well, that’s why they end up in the trash can!

As I’ve mentioned before, at Gossett Marketing we strive to provide our customers with unique and different promos, and that often means that we create completely custom pieces for them. When I meet with new people and I tell them that, they generally balk and say something like “we don’t have the budget for custom items,” but custom does not equal expensive! For instance, we had a “U”-shaped stress reliever made for the University of Miami Health System. It’s a great piece that I’ve seen sitting on countless desks, and it did not break the bank. We can have “Silly Bandz” made in the shape and color of your logo for pennies. And completely unique lapel pins and buttons can be produced for less than one dollar.

If your company does have a bit larger budget, then the possibilities are truly limitless. We designed and produced a “flying teacup” for Virgin Atlantic Airways. Then there was a “flamingo in a can” for the opening of the Loews Miami Beach Hotel. And some of my favorite promotional products have been the distinctive acrylic and pewter Miami-themed frames that we created for the Greater Miami Convention and Visitors Bureau.

Promotional products shouldn’t be throwaways – they should be different and interesting so that they do not end up in the garbage. For the same price as a notebook you can give away something completely unique. To me, that’s a much better bang for your buck.

What is the most creative promotional product you’ve ever given or received? Leave your comments below.

Want to Grab Your Customers’ Attention?

photo from earthintegrate.com

photo from earthintegrate.com

We live in a fast-paced world and sometimes it feels impossible to grab – and to keep – your customers’ attention. And if you can’t do that, well, how are you going to earn and keep their business? Danette wrote an article on her other website, SalesPromotions.org, that can help! It explains how contests and sweepstakes are an excellent way to engage new and existing customers. It also explains the difference between these two marketing techniques, as well as how to protect yourself and your business from any pitfalls encountered while utilizing these methods.

So if you want to learn how to easily engage your target audience with contests and sweepstakes, click here!

Increasing Cotton Prices

Cotton

Like seemingly everything else these days, the price of cotton is on the rise. Now, this doesn’t affect most promotional products – pens, desktop items, stress relievers, etc. tend not to be made from the stuff. However, at Gossett Marketing we produce a tremendous amount of logoed apparel for our customers, so we take note when there are fluctuations in the price of cotton.

The cost of golf shirts, caps, and some bags are all on the way up, but t-shirt prices seem to be taking the hardest hit. Mainly because they are in constant demand so they are continuously produced. Due to the fact that they don’t spend very much time in storage, when you buy a t-shirt you are paying for cotton that was purchased rather recently. Thus, the price jump for the raw materials is more apparent than with the items that I mentioned previously.

Unfortunately, the cost of cotton does not look like it is going to go down anytime soon. While we do extend case quantity pricing to our customers who order t-shirts (and other apparel), it does not necessarily offset the higher prices, so my recommendation is always to buy your t’s sooner rather than later. Would the elevated cost motivate you to buy t-shirts now instead of waiting? Leave your comments below!

March Madness Fun Without Jumping Through Hoops!

photo from roscoevillage.org

photo from roscoevillage.org

March Madness is here! Read our blog post about the subject by heading over to the Gossett Marketing website. Click here and enjoy!

How Promo Items Lead to Networking

photo from calendar2015.loveitsomuch.com

photo from calendar2015.loveitsomuch.com

You know how I always tell you that promotional products are smart giveaways because they help your customer remember your name? Well I’m not lying! For the last few holiday seasons Gossett Marketing has sent a single-page annual calendar to our customers in lieu of cards. I cannot tell you how many times I’ve walked into a customer’s office and seen it tacked to their bulletin board, meaning that they see our company’s name each and every time they glance at it. Well, last week – months after the calendars were delivered – I received an email from a customer that read, “Just want to let you all know that the 2015 calendar card you sent for the holidays is a great help and useful. I look at it every day to help me schedule things throughout the year without having to flip through a monthly calendar.”

That email let me know that our own giveaways are working!

You might wonder why I am using the networking portion of our blog to sing the praises of promotional marketing products when the latter subject has its own category. You see, the prom item that we sent to our customer months ago inspired her to reach out to me. She was then at the top of my mind and when I had a vendor meeting later on, I saw a new item that I knew she would enjoy. I got her a sample and, lo and behold, she ordered it! Essentially, my promotional product spurred networking and got me a sale!

Buy A Lady A Drink

photo from marcustroy.com

photo from marcustroy.com

I am not a huge beer drinker and yet here I am using this blog as an opportunity to write about the Stella Artois beer chalices for the second time. My first go-round was about the limited edition holiday glassware that was studded with Swarovski crystals. They were a fun gift for the beer drinker in your life. And today I’d like to tell you about how Stella is using its newest iteration of promotional chalices for good.

I recently saw a Stella Artois commercial on TV and while they were promoting their libations, the brand was also urging customers to buy beer chalices because their purchase would provide a person in need with five years of clean drinking water. The promotion, called “Buy A Lady A Drink” pairs Stella Artois with water.org and is focused on women because lack of water disproportionately affects them. In fact, according to the program’s website, women who do not have ready access to clean water “walk a combined 200 million hours a day to collect water for their families.” That is a staggering number.

So what is “Buy A Lady A Drink” going to do about it? Well, as I said, Stella Artois is selling limited edition chalices beer chalices and donating the proceeds, which will provide one person with five years’ worth of clean water. The beer vessels are decorated with patterns inspired by Ethiopia, Honduras, and India, all countries where water retrieval can be a struggle. The donation is surely going to be a boon to those areas, but the chalices that stay in here in the States also serve as good reminders that turning on the faucet and having water pour out is not a given in all parts of the world. And maybe, just maybe, these beer glasses will inspire someone to donate more money to water.org or to volunteer in a country in need – or even to get involved with their own community. Even if we can turn on our water freely, there are always people in need domestically as well as across the globe, so hopefully a beer chalice will turn into an impetus to help however and wherever one can.

Preparation: The Key to Networking

Shaking Hands I believe in being prepared for networking events. Think of them like a job interview. The first thing you want to do is sell yourself in your elevator speech (click here to read my previous post on that topic). Then it’s important to learn about the person with whom you are connecting: does it seem like he or she will benefit you or vice-versa? It’s like figuring out whether a position in a new company will work for you. Then it’s time for the end of the interview, when my least favorite question arises. Much like I find, “Do you have any questions for us?” to be a stumbling block, when a new contact asks, “What can I do for you?” I sometimes have a hard time answering immediately.

To get over my fear of “What can I do for you?” I’ve come up with a couple of stock answers that work for me. My go-to is to ask for referrals. As you know by now, Gossett Marketing is a creative promotional products distributer. While I believe that every company needs some sort of promotional products, not every person within that company is going to be buying them. Let’s say I’ve just met a doctor from the Jackson Memorial Hospital. When he asks what he can do for me, I’m not going to tell him I’d like a free yearly physical; instead, I’d ask him to please refer me to his department’s marketing director. Or if he seems to know several people at the event, I’d ask him to introduce me to them right then and there.

If the person with whom I am networking does seem to be someone with whom I’d do business, then my “What can I do for you?” answer is always the same: I suggest that we schedule a meeting. We generally do not set a date then and there, but it opens the door for a future appointment. I also make sure to follow up with that person the next day – don’t drop the ball when someone wants to meet with you!

Those are two really easy stock responses to what I find to be a difficult question. Of course, if you are a networking pro who doesn’t get tripped up when put on the spot, go ahead and be daring with your answers! But having these two in my back pocket makes me infinitely more comfortable when meeting new people – like a job interview, in networking preparation is key.

Why Matches are Still Pertinent Promo Products

photo from www.typetheory.com

photo from www.typetheory.com

Today was the first time this year that I’ve actually had a good blog post topic at the ready. And then I saw something even better online, which is weirdly annoying in light of my recent writer’s block. But I have never accidentally stumbled upon such a perfect piece regarding promotional marketing products, so I feel compelled to share this ASAP – it’s “A Brief History of Restaurant Matches” from Eater.com. While this is a bit of a long read, it shows just why and how match books of all things have remained relevant promotional products, even as fewer and fewer people smoke.

Click here to read about these inexpensive little promotional items. Then maybe consider them for your next giveaway.

What’s In A Name? A Brand New Networking Opportunity

photo from ouceramicshungary.wordpress.com

photo from ouceramicshungary.wordpress.com

Our clients are always looking for unusual ways and times of the year to send a standout promotional message and custom promotional item. Here’s an exciting suggestion for the New Year. Be among the first to make the most of a relatively unknown tradition. Celebrate Name day, an age-old European custom where those with the same first name have a day assigned as their name day. According to the American Name Day website, in Europe, this day is observed and celebrated like a birthday. In some countries, name days are considered even more important than birthdays.

For instance, if you were Charles Schwab, or the owner of Charles Chips you could send your clients and prospects a gift on November 4 and invite them to celebrate your name day with you, while introducing a new service or benefit at the same time.

Even if your company does not bear your first name, those you do business with know your name. You could still use the date as an annual opportunity to celebrate and promote.

George was the first male name given a designated name day date in America, in honor of the first President of the U.S. George day is February 22. The first woman is Isabella in honor of Isabella Beecher Hooker and her name day is also February 22. All you have to do is go to the website and find out your name day date, then give us a call to create something memorable to send to your clients and prospects.

The first name day calendar was created in 1982. You can print out the calendar from their website or let us do the legwork for you. We’ll find your name date and we’ll help you create the perfect item to celebrate the occasion.

Everyone Loves to Have a Good Reason to Celebrate.

There are currently 3000 names on the American Name Day Calendar, with “Lillian” day falling on July 27th! If you do discover your name is not there, just let them know and they will add it with a date.

What an exciting way to tune people into your name day and to launch a new product or service. It sure will keep your name prominent. So celebrate your company and your name and invite your current and prospective clients to celebrate with you. And for those very special clients, why not find out their name day and celebrate them too? It couldn’t hurt!

FEATURED VIDEO


Trending Stories