You Need to Get Creative with Promotional Products!
One thing that I’ve learned during my time at Gossett Marketing is that you really can put your company’s… [more]
Blogs are for Networking too
The more time that I spend working on Gossett Marketing’s social media presence, the more convinced… [more]
Sun Safety with Some Marketing Thrown In
If you haven’t watched the fun featured video on this blog’s landing page, then you’ve probably… [more]
Distinctive Promos Stand Out
The Volvo Ocean Race is making its only North American stop in Miami this week. For those of you not… [more]
Networking as an Insurance Policy
The University of Miami’s president, Donna Shalala, announced recently that there will be “significant”… [more]
Scent Marketing – A Subliminal Approach
I was reading the "Tourism in the Tropics" section of the Miami Herald when I noticed a piece about the… [more]
Promos to Save Calories & Cash
Here’s something you might not know about Gossett Marketing – at one point everyone here was on Weight… [more]
Networking Within Your Business
This past weekend was the University of Miami annual family weekend with the Miami Marlins, and because… [more]
Target: Proactive Retail Marketing in Action
In my opinion, Target is one of the smartest retailers around. First, they carry nearly everything. Need… [more]
Promotional Marketing Tips
You Need to Get Creative with Promotional Products!
One thing that I’ve learned during my time at … [Read More...]
Marketing & Networking Tips
Business Vignettes from Everyday Life
Sun Safety with Some Marketing Thrown In
If you haven’t watched the fun featured video on this blog’s landing page, then you’ve probably never seen me in person, which means that you are unaware that I am the palest-complected Miamian on record. I grew up in South Florida, but I’m not blessed with the ability to be able to tan under our sunny skies; instead, I burn to a crisp and blister if I’m outside, unprotected for too … [Read More...]
Scent Marketing – A Subliminal Approach
I was reading the "Tourism in the Tropics" section of the Miami Herald when I noticed a piece about the ScentWorld Expo, which is being held at the Gansevoort Hotel on Miami Beach this week. I’d never heard of such an expo, so I did a little bit of research – it is presented by the Scent Marketing Institute, which is a scent marketing group. Pretty neat! I’ve always heard that the sense … [Read More...]
Target: Proactive Retail Marketing in Action
In my opinion, Target is one of the smartest retailers around. First, they carry nearly everything. Need a tire pump? They have it. What about a new swimsuit or critically acclaimed pasta sauce? Target has you covered. It’s a one-stop shop, which is why it’s always busy, economic downturn or not. But the cool thing about Target is that they don’t take that for granted; instead they come up … [Read More...]
Easy, Inexpensive Marketing to Willing Subjects
I recently received a Trapp Candle as a gift. If you’ve never smelled one of these candles before, then you are truly missing out – they have wonderfully unique scents that fill your home with the perfect amount of fragrance. I discovered them years ago when my post-college roommate burned them seemingly continuously in our then-home, and I’ve always appreciated them, but they’re a touch … [Read More...]
Social Media Marketing for a Coconut Grove Event
Over the weekend I attended an event called The Great Taste of the Grove – a festival featuring some of Coconut Grove’s best restaurants, as well as music, kiddie rides, and drinks. This weekend marked the event’s 22nd anniversary and it was exceedingly well-attended, but oddly enough, it was the first time I’d ever been or even really heard of it – and I’m a Miami native! First, … [Read More...]
Marketing That Makes Tax Day Less Painful
Every American’s least favorite day is coming up – that’s right, Tax Day is Tuesday, April 17th. I have never met an individual who likes mailing a check to the IRS, but I have found some companies that are trying to soften the blow by offering deals and even freebies on Tuesday. It’s a nice pick-me-up for those who have just sent a huge chunk of change to the government, and it is a … [Read More...]
